What We Do
WHAT WE DO
Amazon resellers are eroding your core business and you need to do something about it.
If you're here, you already understand that Amazon has become a problem for manufacturers. What you also need to know is that it needn't be.
A tamed Amazon steadies all boats.
HERE ARE TEN BENEFITS OF A TAMED AMAZON:
Resellers hurt your pricing, hurt your brand reputation, and hurt your profitability. Remove them and have a healthier company.
If you sell on Amazon yourself you will earn up to three times as much as you do now, and we run it for you, freeing you for other things.
Regain control of your brand on Amazon — you will control descriptions, images, product options and PRICE.
Stop price erosion. Establish pricing at or above MSRP. Your brick and mortar customers will thank you profusely and will order more.
Eliminate the tedium or dealing with resellers. Less labelling, shipping, collection, and support.
Earn a much better return on investment when you sell directly through Amazon. See our compelling case study.
Race-to-the-bottom pricing on Amazon devalues your brand in all sales channels. Take control of Amazon to protect and strengthen your core wholesale business.
No more net 60, 90, 120 or deadbeat accounts. Amazon direct sales are Net-14 directly deposited to your account.
There is no additional work for you. There is no downside.
There is no risk.
Instead of getting only wholesale margins
from a sales channel that is damaging
your brand, get retail prices and regain
HOW DO WE DO IT?
WE IDENTIFY the people reselling your products on Amazon.
(This can be much harder than you think.) We built software and a staff to track this on a daily basis. When a new seller pops up, we'll identify them.
WE GUIDE your strategy, policy and relations with Amazon resellers.
WE FORECAST how much product you need to supply to Amazon to replace sales from discontinued resellers.
WE OPTIMIZE pricing for your products. In many cases you can be selling products for significantly more money.
YOU INCREASE PROFITS as you sell the same number of products you previously wholesaled but at Amazon retail prices — prices you set.
WHY USE CANOPY?
Because we were once in the same position as you. Amazon was eroding our wholesale business and we needed to seize control. We built tools, set policies, (we made some costly mistakes) but ultimately we turned Amazon around and raised almost 3X the profit from the previous year. We have since nailed the process down and have benefited tremendously.
Could you do this yourself? Maybe. It depends on your resources and background. But even if you have the staffing to attempt it, you will not achieve control as efficiently, quickly, and cost-efectively as we can.
We’re the only solution that fully understands the manufacturer’s point of view and sets up Amazon under your ownership and name.
Read our page "Understanding Amazon in the context of the manufacturer"